Craig Keeland is a fifth generation Texan, born and raised in Dallas, Texas.
In 1991, Craig asked how we could all live younger longer and in excellent health. Prior to 1991, Craig had an extensive career in banking and finance. After completing his MBA from the Wharton Graduate School of Finance, Craig achieved notoriety
as Founder, Chairman & CEO of Heritage Corporation of American and Chairman & CEO of Guaranty Bank. As a Financial Consultant, Craig was sought out by billionaires for his expertise and guidance.
In 1991, Craig set out to uncover the secrets to a long and healthy life. To that end, he founded his own health and wellness products company and gathered a team of world class scientists to achieve his ultimate goal of creating a good tasting
Anti-Oxidant* rich natural product that would support a state of wellness.
Craig’s vision became reality in 2003 when the first bottle of ViaViente was introduced to the public, and the company ViaViente was born. ViaViente is now available in more than 15 countries around the world. Craig is proud to say that ViaViente
is truly “Restoring Health and Hope Around the World.” For those who become part of ViaViente, the company provides them with the opportunity to “Develop the Champion Within.” Craig is also Founder of The Andes Children’s Foundation, an organization
created to give back to the Vilcabamba Valley and support the educational needs of the children of the area.
*ViaViente contains Anti-Oxidant Vitamins C & E and the Mineral Selenium
Gary began his career as a Tax Accountant for T.I.M.E. – DC, International. From there he moved to EDS, one of the largest data-processing companies in the world. Gary spent 23 years at EDS, overseeing 600 employees operating in multiple countries
around the world. From 1997 to 2000, Gary served as Vice President and Chief Operating Officer for 2021.Interactive, LLC, the largest software solutions provider to the direct marketing industry. In 2000, Craig Keeland asked Gary to join the launch
management team for ViaViente. With a BBA from Texas Tech University, Gary brings a depth of expertise in day-to-day management and systems development to ViaViente’s global enterprise.
A native Texan, Diane graduated from Texas State in 1996 with a degree in Accounting. She worked in the banking industry while completing her degree. After graduation, Diane was offered a position in the accounting department of an electric and
utilities company. In the late 1990s, Diane joined a private CPA firm, specializing in auditing hospitals and other healthcare entities. Diane’s next position took her to the accounting department in a Waste Industry company where she worked for
6 years before joining ViaViente in 2006. Diane was promoted to Director of ViaViente’s Accounting team in October 2008 and the Vice President of the company’s Accounting team in 2010, and now Sr VP of Finance in 2011.
Rebecca Rice is an award-winning film and television producer and writer. Since 1995 Rebecca has written and produced corporate programming for businesses and cable television. Her clients have included: The American Academy of Pediatrics, Swatch,
The Buffalo Philharmonic Orchestra, Southwest Airlines, George Mason University, Special Olympics of Texas and more. She has written for CNN, MSNBC, and the Discovery Channel. Her projects have featured the celebrity talents of Terry Bradshaw,
Linda Gray, Peggy Fleming, Robert Wagner, Cheryl Ladd, Sharon Gless and Pat Summerall.
Rebecca is also listed in Who’s Who of American Women. She holds a Bachelor of Science in Nutrition from Texas Christian University and a Master of Fine Arts in Broadcast-Film from Southern Methodist University. With her unique educational background,
Rebecca is the ideal person to lead Via’s Communications Team.
Prior to joining ViaViente, Suzanne successfully owned and managed her own business in Allen, Texas, for 20 years.
In 2004, she began working with Via’s shipping and distribution team and was promoted to Shipping Supervisor in March 2005.
Suzanne began managing Purchasing and Human Resources needs in 2007 and was promoted to Director of Purchasing and Human Resources in 2008.
Jared was born and raised in Iowa and graduated from Indian Hills in Ottumwa, Iowa, with an A.A.S. in Computer Programming. Before completing his final semester, Jared was offered a position with communications giant MCI. A key player in innovating
MCI’s complex billing systems, Jared helped develope MCI’s toll-free billing system and multiple applications including multi-language tools critical to MCI’s international scope of business. Jared joined ViaViente’s IT team in 2004 and was promoted
to Director of Business Applications Development in 2010. In his spare time, Jared serves as President of the Electric Auto Association, a 501(c)(3) organization dedicated to the promotion of Electric Vehicles and public awareness of Electric
Vehicle use.
